BUILD THE CAREER YOU OWN, NOT THE ONE THAT OWNS YOU.
Most professionals I work with are not underperforming. They're overthinking, over-adapting and under-owning their authority. That's the real problem and it's fixable.
Ex Unilever · Carlsberg · LEGO · ICF certified. Neuroscience-informed coaching from someone who has been inside the rooms you're navigating.
DOES ANY OF THIS SOUND FAMILIAR?
/01 You're trusted by your organization, but you second-guess yourself before important conversations
/02 You prepare more than anyone else in the room, yet leave meetings feeling like you didn't show up fully
/03 You have options, but you can't quite commit to a direction and you've been 'almost ready' for longer than you'd like to admit
/04 You adapt easily to what others expect of you. So easily that you've lost track of what you actually want
/05 You know the problem isn't skill, but something else. Something harder to name.
THIS IS THE WORK I DO:
helping capable professionals stop shrinking and start owning the authority they've already earned.
ABOUT ME
I know how authority is built and how it gets quietly eroded when you start over-adapting to the room. I've been that person. Which is why I now work exclusively with professionals who are capable, credible and stuck just below their own potential: not because of skill gaps, but because of how they relate to their own authority.
I'm an ICF-certified coach (CPCC, ACC), a university lecturer, and a mother: someone who has learned, the hard way, that self-worth is a better foundation for success than self-sacrifice.
QUICK PROOF BOX:
70+ professionals coached from Fortune 500, global FMCG, tech, and NGO organisations;
Clients from Maersk and global top-tier companies - landing promotions, new roles and leadership transitions;
CPCC, ACC, ICF-certified, trained by Co-Active Training Institute;
15+ years inside global organisations: Unilever, Carlsberg, LEGO, Schweppes;
Neuroscience-informed methodology: going beyond mindset into how the brain actually changes under pressure;
University lecturer & facilitator: bringing structured thinking, not just conversation.
DO YOU WANT TO
HAVE A CLEAR DIRECTION FOR YOUR NEXT CAREER STEP:
Feel certain about where you’re heading, make decisions with confidence, and stop overthinking your every move.
RECONNECT WITH YOUR MOTIVATION AND SENSE OF PURPOSE.
Build a career that reflects your values and priorities, not just what looks good on paper.
FEEL CONFIDENT AND VISIBLE AS A LEADER.
Know how to articulate your strengths, communicate your ideas, and be recognized for the value you bring: without overworking to prove it.
BUILD YOUR PRESENCE AND PERSONAL BRAND INTENTIONALLY.
Show up with authenticity and credibility during interviews, networking, and leadership conversations: in a way that feels natural, not forced.
HOW I HELP YOU ACHIEVE RESULTS:
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Objective: Gain a clear understanding of who you are, what drives you, and what your must-haves and nice-to-haves are in your career.
We will start the collaboration with deep-dive sessions to explore your core values, strengths, and passions. We will delve into your must-haves and nice-to-haves.
Outcome: Clarity on what really matters. You no longer spread too thin, wasting energy and losing confidence.
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Objective: Design a clear, unapologetic career vision and set aligned actionable goals.
Outcome: You have a strategic, actionable plan to move forward, with goals aligned with their authentic vision and purpose.
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Objective: Build resilience and self-confidence on the path of a career change.
Outcome: You develop the confidence and mental resilience to navigate challenges that may hinder your career transition. We delve into identifying limiting beliefs, self-doubt, or societal expectations that may be holding you back so that no matter the storm outside, you have inner peace inside and confidence to move forward, no matter the distractions.
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Objective: Enable and empower the change. As you start acting, I will be there for you as your accountability and sparring partner to bounce ideas, correct actions, and help you make confident strategic moves.
Outcome: Your sailboat inflates its wings, and you confidently go into making your aspiration a reality, optimizing the time invested in your job search or career transition.
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Be it a career change, stepping up into a leadership role, or transition into entrepreneurship, I will empower you with hands-on tips on your CV/ LinkedIn, personal brand on LinkedIn and beyond, interview preparation and salary negotiation tips, or building a P&L and a transition plan to step into entrepreneurship.
How will we work together:
Whether you're navigating a personal career shift or investing in leadership development within your organization, our work together is designed for depth, clarity and real progress.
WHAT CLIENTS SAY
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"I started seeing my career as a game where I set the rules."
Oksana Strochanova, Product and Digital Analyst, Consulting-Trained Problem-Solver Focused on Business Impact
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"Her working experience in huge FMCG companies makes her advice fully relevant — a combination of professional background with empathetic personal approach."
Alina, Senior Brand Manager, Fortune 100 company
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"Anna helped me gain clarity on my professional goals and enhanced my decision-making and leadership style."
Mariia, Customer Implementation and Change Manager, A.P. Moller - Maersk
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"Anna helped me identify my strengths, establish my focus, and shortly after I got an offer."
Kateryna, Global Brand Marketing Manager
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"I can see the difference in my self-esteem before and after my cooperation with Anna."
Tania, Business Owner, Trainer, Author
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"Anna has a special kind of character — she keeps moving intentionally into the unknown, and does it in service to others."
Rebecca, Human-Centered Sustainability Strategist
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"Anna encouraged me to look deeper into what it means to show up as my authentic self. I now approach both my personal and professional life with newfound courage."
Environmental psychologist, Sustainability Researcher, Policymaker
