I work with ambitious professionals who are ready for their next chapter - to lead with confidence, communicate their impact, and make their careers feel meaningful again.
Build a career you own. Not the one that owns you.
Are you standing at a crossroads in your career:
You’ve built experience and credibility, yet you feel ready for something more purposeful?
Maybe you’re stepping into a leadership role and notice self-doubt creeping in. Questions like “Who am I as a leader?” or “How do I lead in my own way?” keep showing up.
Or perhaps you’ve outgrown your current role. You are capable, motivated, but the next opportunities seem just out of reach.
You want to navigate those moments strategically: to position yourself for growth while staying true to your values and wellbeing.
This is where coaching helps.
Together we will explore your career direction and leadership identity, uncover what drives you, and strengthen the confidence and communication skills that help you step into your next level : with clarity, balance and fire.
About Me
I’m Anna Fedusiv - a Leadership and Career Coach, community founder, university lecturer, a mother and wife who has learned that you don’t have to choose between ambition and peace.
I spent over a decade in strategic marketing and leadership roles at Unilever, Carlsberg, LEGO, and Schweppes. I know the corporate drive, the pressure, the expectations and what it takes to stay grounded in that world.
Today, I bring that experience into coaching, helping professionals and leaders connect ambition with authenticity.
I’m also a mom to a curious, funny 7-year-old who reminds me daily that presence and play are as important as progress.
I believe self-worth, not self-sacrifice, is the real foundation of success.
Quick proof box:
300+ coaching hours
70+ clients from top global companies
Certified Professional Co-Active Coach (CPCC, ACC)
Background: Fortune 500 leadership & marketing
Lecturer, MUDRA community founder
Over 70 professionals from global tech, FMCG and NGO organizations have worked with me to do exactly that:
rebuilding clarity, confidence, and direction through a balance of deep coaching and practical strategy.
Do you want to:
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Have a clear direction for your next career step.
Feel certain about where you’re heading, make decisions with confidence, and stop overthinking your every move. -
Feel confident and visible as a leader.
Know how to articulate your strengths, communicate your ideas, and be recognised for the value you bring : without overworking to prove it. -
Reconnect with your motivation and sense of purpose.
Build a career that reflects your values and priorities, not just what looks good on paper. -
Build your presence and personal brand intentionally.
Show up with authenticity and credibility during interviews, networking, and leadership conversations: in a way that feels natural, not forced.
How I help you achieve results
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Objective: Gain a clear understanding of who you are, what drives you, and what your must-haves and nice-to-haves are in your career.
We will start the collaboration with deep-dive sessions to explore your core values, strengths, and passions. We will delve into your must-haves and nice-to-haves.
Outcome: Clarity on what really matters. You no longer spread too thin, wasting energy and losing confidence.
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Objective: Design a clear, unapologetic career vision and set aligned actionable goals.
Outcome: You have a strategic, actionable plan to move forward, with goals aligned with their authentic vision and purpose.
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Objective: Build resilience and self-confidence on the path of a career change.
Outcome: You develop the confidence and mental resilience to navigate challenges that may hinder your career transition. We delve into identifying limiting beliefs, self-doubt, or societal expectations that may be holding you back so that no matter the storm outside, you have inner peace inside and confidence to move forward, no matter the distractions.
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Objective: Enable and empower the change. As you start acting, I will be there for you as your accountability and sparring partner to bounce ideas, correct actions, and help you make confident strategic moves.
Outcome: Your sailboat inflates its wings, and you confidently go into making your aspiration a reality, optimizing the time invested in your job search or career transition.
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Be it a career change, stepping up into a leadership role, or transition into entrepreneurship, I will empower you with hands-on tips on your CV/ LinkedIn, personal brand on LinkedIn and beyond, interview preparation and salary negotiation tips, or building a P&L and a transition plan to step into entrepreneurship.
How will we work together:
Whether you're navigating a personal career shift or investing in leadership development within your organization, our work together is designed for depth, clarity and real progress.
Why we might be a good fit:
We speak the same language
I spent over a decade in strategic marketing and leadership roles with Fortune 500 companies and NGOs (Unilever, Carlsberg, LEGO, Schweppes, Circle Economy).
I know what it’s like to work in fast-moving, high-stakes environments: to navigate stakeholders, deadlines, and expectations while wanting your work to feel meaningful.
That’s why when I coach ambitious professionals and entrepreneurs, I don’t need a translation. We speak the same language.
Professional Mastery
I’m a Certified Professional Co-Active Coach (CPCC, ACC), trained by one of the world’s most respected coaching institutions.
With 70+ clients and 300+ coaching hours, I bring both skill and depth to every session. I’m committed to excellence, continuously investing in supervision, advanced education, and frameworks that blend psychology, leadership, and neuroscience.
Empathy meets Execution
I’ve navigated big transitions myself: relocation, career pivots, motherhood and burnout recovery. I know what it means to rebuild clarity when life reshuffles your priorities.
That experience shaped the framework I use today: a blend of self-awareness and action that helps clients move faster, with less stress, and more confidence in their own direction.
Hands-on Experience
Before coaching, I led teams, hired talent and managed major brands. I’ve been on both sides of the interview table, building strategies, negotiating salaries, shaping careers.
That’s why my coaching doesn’t stop at reflection. We work on strategic visibility, executive presence and influence, so you can position yourself for growth with clarity and confidence.
And yes, I am a human
I’m a mom, wife, a curious learner and a lover of small joys: dancing in the kitchen with my son, growing tomatoes in the backyard and exploring new cultures through food and travel.
Because the truth is, the best leadership begins with being human first.
What clients say
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I can confidently recommend Anna as a coach for those people who need support and advice in their professional or personal development. Anna is a supportive personality who easily builds safe space and who’s aim is to help you to identify your strengths and focuses. I have chosen Anna because she has working experience in huge FMCG companies, which makes her advices fully relevant to my request. Combination of professional background with empathetic personal approach is what makes sessions with Anna highly useful and practical
Alina, Senior Brand Manager, Fortune 100 company
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I had the pleasure of working with Anna as my professional coach, and I am delighted to share my positive experience. Anna's professionalism, active listening, and careful guidance were instrumental in our collaboration. The benefits I gained from Anna's coaching were numerous. First and foremost, Anna helped me gain clarity on my professional goals and provided valuable insights on how to navigate challenges. Her strategic approach and personalized coaching style enabled me to enhance my decision-making skills and develop a more effective leadership style.
Mariia, Customer Implementation and Change Manager, A.P. Moller - Maersk
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I would highly recommend Anna as a coach. We have been working for almost a year and she is such a great motivator. I can discuss with her the different issues I face in my professional career and she will always guide me with the questions so I find an answer to all my concerns. Also, Anna shares her vast marketing background when needed. And that helped me a lot with my project. I can see the difference in my self-esteem (and my belief in the project I am working on) before and after my cooperation with Anna. She was able to walk me through my doubts and fears.
Tania, Business Owner, Trainer, Author
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Highly recommend Anna as a coach! My personal inspiring example of preserverence and determination. Anna helped me out a lot: in the beginning of the full-scale invasion, I unexpectedly found myself in another country with no plan. Anna helped me to identify my strengths, establish my focus in a job search, and adjust my CV to the European standards. Shortly after I got an offer!
Kateryna, Global Brand Marketing Manager
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Anna is an ambitious, resilient, and generous human being. I've watched her career journey with admiration as she's followed her curiosity and intuition into new fields, organizations, and roles. It takes a special kind of character to keep moving intentionally into the unknown, and a special kind of heart to want to be in service to others while doing it. I'm happy to know the world has humans like Anna in it
Rebecca, Human-Centered Sustainability Strategist
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I met Anna at a pivotal crossroads in my professional journey, feeling uncertain about my direction. Rather than jumping straight into problem-solving, she encouraged me to look deeper into what it means to show up as my authentic self. In each session, Anna created a safe space for reflection, guiding me to rediscover playfulness and embrace failure as a valuable part of growth. Our conversations gave me a new perspective on building resilience, allowing me to focus less on obstacles and more on forward movement. Thanks to Anna’s thoughtful support and genuine passion, I now approach both my personal and professional life with newfound courage and a commitment to staying true to myself
Environmental psychologist, Sustainability Researcher, Policymaker
